Rule one of startup success. Ask not what your customer can do for you, but what your product can do for your customer. Yes, that’s right, you need to sell benefits not features. How your startup can sell benefits not features was last modified: June 28th, 2019 by Graham Wood
Great leaders have a common quality, they are (usually) great communicators. This is an area where Neuro-linguistic programming (NLP) can help a great deal. Q&A with Effie Kyrikakis: How NLP can boost leadership skills was last modified: June 26th, 2019 by Konstantina Ferentinou
Computer Scientists, AI experts, academics and students unite! If you’re interested in all things AI, then you need to sign up and join Starttech Ventures at the Technical University of Crete from July 1-5, for ACAI 2019. A summer school with a difference: Starttech Ventures at ACAI 2019 was last modified: July 8th, 2019 by Graham …
Continue reading A summer school with a difference: Starttech Ventures at ACAI 2019 “Entrepreneurship can turn old Europe young again”. That was one of the messages which brought together entrepreneurs from all around Europe in Athens, Greece, back in June 2014 Young Entrepreneurs of Europe come together in Yerevan, Armenia – EYEC11 was last modified: June 11th, 2019 by Konstantina Ferentinou
Question. Exactly how do you scale up your startup? The answer is quite simple Scale up your startup: Zero to 100 with Epignosis was last modified: May 29th, 2019 by Graham Wood
A wind of change seems to finally be blowing through the Greek startup ecosystem. And this is a change which not only affects startups, but also investors and in fact Greek society at large. What is this change, I hear you ask? The [Taxi]Beat effect and the Greek startup ecosystem was last modified: May 29th, …
Continue reading The [Taxi]Beat effect and the Greek startup ecosystem Why shouldn’t Computer Science graduates lead the way in Greek tech entrepreneurship? After all, “logic and math is your vehicle, your legs and feet, and the more powerful and muscular they are, the further they will take you”. Georgios Georgakopoulos on Computer Science & Greek tech entrepreneurship was last modified: May 23rd, 2019 by Dimitris …
Continue reading Georgios Georgakopoulos on Computer Science & Greek tech entrepreneurship There’s no two ways about it. AI – and AI startups – is the current darling of Silicon Valley and beyond. And it seems that this will be the case for the foreseeable future.
OK I’ll be quick about this one. Marketing for startups. Let me be clear and say this: entrepreneurs of all shapes and sizes need to have one crucial habit, and that habit is marketing.
In the red corner, wearing the “plain, logical” shorts it’s B2B marketing. And in the blue corner, wearing the “sparkling, emotional” shorts, it’s B2C marketing. A showdown to relish: B2B vs B2C marketing. Who will come out on top? B2B vs B2C marketing: let the battle commence was last modified: May 17th, 2019 by Graham …
Continue reading B2B vs B2C marketing: let the battle commence