Aliki Mountricha
Born and raised in Athens, passionate about branding, communication strategy, and digital transformation. With extensive experience in advertising and marketing, now leading the branding and communications function at Starttech Ventures, helping SaaS startups and venture-built companies build meaningful, cohesive brand identities through practical, lean approaches.
Combining systems thinking with creative direction to shape clear narratives, unified messaging, and impactful brand experiences across channels. Always exploring new challenges and innovative approaches to design, strategy, and storytelling.
Outside of work, often practicing aerial acrobatics or enjoying long walks in the mountains with a canine companion. A thoughtful, detail-oriented mindset guides every project, reflecting a strong commitment to quality, clarity, and growth.
The “Benefit of the Benefit” Holiday Recipe: Crafting Creative Content That Delights
At a recent Creatives & Conversions event, a brilliant copywriter introduced a framework that felt as magical as the holiday season: the “Benefit of the Benefit” approach.
Start Smart, Brand Lean: How We Help Startups Thrive with Lean Branding
In the fast-paced world of startups, where agility and innovation are critical to survival, branding can often be viewed as a secondary priority.
Reflecting on Eleven Ventures Founders Weekend: A Gathering of Innovation, Growth, and Community
Last weekend, we had the incredible opportunity to attend Founders Weekend, organized by Eleven Ventures, for the #Oneof11 community.