OK I’ll be quick about this one. Marketing for startups. Let me be clear and say this: entrepreneurs of all shapes and sizes need to have one crucial habit, and that habit is marketing.
As far as lean marketing strategy goes, you can probably not get farther away from the whole concept than Super Bowl commercials. They are very antithesis of everything about lean.
In the red corner, wearing the “plain, logical” shorts it’s B2B marketing. And in the blue corner, wearing the “sparkling, emotional” shorts, it’s B2C marketing. A showdown to relish: B2B vs B2C marketing. Who will come out on top? B2B vs B2C marketing: let the battle commence was last modified: February 5th, 2019 by Graham … Continue reading B2B vs B2C marketing: let the battle commence
Calling all growth hackers and digital marketers! Stop what you’re doing and listen. If it’s digital disruption you’re interested in, then you need to make a beeline for the Delphi Economic Forum this Saturday, March 3. Delphi for… Digital Disruption was last modified: September 19th, 2018 by Graham Wood
To create, or to curate? This is a common dilemma for thousands of founders, entrepreneurs and marketing professionals out there who are involved in startup content marketing. Why? Because as a startup, not only do you typically have limited time to spend on marketing as a whole, you also have limited human resources.
Ever since Sean Ellis coined the term “Growth Hacker” back in 2010 the concept of growth hacking has become an important buzzword in the domain of digital marketing and startup growth strategies.