marketing
The secret to creating engaging content
We live in an age where in order to be successful with your startup, the first thing you have to do is not sell, but to create engaging content.
Marketing for startups? Why it should be an entrepreneur’s favorite habit
OK I’ll be quick about this one. Marketing for startups. Let me be clear and say this: entrepreneurs of all shapes and sizes need to have one crucial habit, and that habit is marketing.
B2B vs B2C marketing: let the battle commence
In the red corner, wearing the “plain, logical” shorts it’s B2B marketing. And in the blue corner, wearing the “sparkling, emotional” shorts, it’s B2C marketing. A showdown to relish: B2B vs B2C marketing. Who will come out on top?
Delphi for… Digital Disruption
Calling all growth hackers and digital marketers! Stop what you’re doing and listen. If it’s digital disruption you’re interested in, then you need to make a beeline for the Delphi Economic Forum this Saturday, March 3.
Startup content marketing: create more, curate less
To create, or to curate? This is a common dilemma for thousands of founders, entrepreneurs and marketing professionals out there who are involved in startup content marketing. Why? Because as a startup, not only do you typically have limited time to spend on marketing as a whole, you also have limited human resources.
Would the real growth hacking please stand up
Ever since Sean Ellis coined the term “Growth Hacker” back in 2010 the concept of growth hacking has become an important buzzword in the domain of digital marketing and startup growth strategies.