Category: Starttech Stories
The Age of AI is changing how we access knowledge
We’re stepping into a new era where knowledge isn’t just scattered across websites and forums, but compressed into smart systems that can chat, reason, and respond like a knowledgeable friend.
PMF.AI Reflections: A Front-Row Seat to the Next Wave of Product Building
A few days before the Easter break, I had the chance to attend PMF.AI, a bold experiment by Eleven Ventures exploring how AI is reshaping the path to product-market fit—and, ultimately, the way we build companies.
Teaching Creative Writing in a Tech Company
Every Creative Writing seminar reshapes itself according to the audience it is addressing. A different program is designed for a school (targeting children), a different one for a university course, another for a publishing house or a municipality. The challenge for the seminar I am about to discuss was that it was organized in a […]
Humor is a leadership hack—And you’re probably not using it.
Want to get people around you to become more engaged, inspired, and creative? Learn to laugh at work.
On change and how to avoid it
Let’s be honest with ourselves: Significant change hurts. How often do we plan change? Every month? Hardly. Whenever we feel like it? Not really. Most of us postpone it until a new year is about to start.
Automating Location Bid Adjustments in Google Ads with ChatGPT
In digital advertising, maximizing return on investment (ROI) requires optimizing ad spend across different locations. Some regions consistently generate high conversions, while others underperform.
The “Benefit of the Benefit” Holiday Recipe: Crafting Creative Content That Delights
At a recent Creatives & Conversions event, a brilliant copywriter introduced a framework that felt as magical as the holiday season: the “Benefit of the Benefit” approach.
Early Adopters, and How They Shape Your Success
Every great idea starts rough and unpolished—full of promise, sure, but far from perfect.
Lessons from Wile E. Coyote: What startups can learn from cartoon failures
Wile E. Coyote’s blind determination and relentless failure, surprisingly mirror entrepreneurial challenges.