Category: Starttech Stories

Let’s be honest with ourselves: Significant change hurts. How often do we plan change? Every month? Hardly. Whenever we feel like it? Not really. Most of us postpone it until a new year is about to start.

In digital advertising, maximizing return on investment (ROI) requires optimizing ad spend across different locations. Some regions consistently generate high conversions, while others underperform.

At a recent Creatives & Conversions event, a brilliant copywriter introduced a framework that felt as magical as the holiday season: the “Benefit of the Benefit” approach.

Every great idea starts rough and unpolished—full of promise, sure, but far from perfect.

Wile E. Coyote’s blind determination and relentless failure, surprisingly mirror entrepreneurial challenges.

No matter your profession or industry, customer service –with all the traits and values it encompasses– is a powerful skill that drives growth, loyalty, and long-term success.

People hoping for a title, a label. But when you’re in the midst of reinventing your life, answers aren’t always that simple.

At Starttech, we are committed to helping portfolio companies not just grow but thrive in all aspects—from business strategy to marketing and resource optimization.

Discover why marketing experiments are about learning, not about predicting the winning variant. Redefine success in experimentation with the Lean Startup approach.