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The Ultimate Guide to ChatGPT Models: Which One To Use?
Jun 17, 2025 - Starttech Talks

The Ultimate Guide to ChatGPT Models: Which One To Use?

OpenAI has rolled out several versions, each with its own strengths. So, which one should you use? Let’s break it down in a way that won’t put you to sleep.

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A Toast to Knowledge: My Journey Through Wine Tasting with Ted
Apr 08, 2025 - News and Events

A Toast to Knowledge: My Journey Through Wine Tasting with Ted

There are experiences that stick with you, like a well-aged wine. So here I am, pouring two words (or maybe a few more) about the unforgettable wine-tasting journey at Starttech Ventures with the one and only Ted Lelekas.If someone had told me a few weeks ago that I’d be spending my evenings swirling glasses, sniffing […]

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Humor is a leadership hack—And you’re probably not using it.
Mar 10, 2025 - Starttech Stories

Humor is a leadership hack—And you’re probably not using it.

Want to get people around you to become more engaged, inspired, and creative? Learn to laugh at work.

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On change and how to avoid it
Feb 11, 2025 - Starttech Stories

On change and how to avoid it

Let’s be honest with ourselves: Significant change hurts. How often do we plan change? Every month? Hardly. Whenever we feel like it? Not really. Most of us postpone it until a new year is about to start.

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Automating Location Bid Adjustments in Google Ads with ChatGPT
Jan 20, 2025 - Starttech Stories

Automating Location Bid Adjustments in Google Ads with ChatGPT

In digital advertising, maximizing return on investment (ROI) requires optimizing ad spend across different locations. Some regions consistently generate high conversions, while others underperform.

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Where should entrepreneurs look for their early adopters? A European challenge
Jan 10, 2025 - Tips for startups

Where should entrepreneurs look for their early adopters? A European challenge

It is no secret that early adopters actually shape a new product. Selecting the right early adopters significantly increases chances of success. Being that Europe has several very large markets, like Germany, France and Italy, European entrepreneurs often find it tempting to ‘test the waters’ locally and then try to ‘go international’. Much as it […]

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The “Benefit of the Benefit” Holiday Recipe: Crafting Creative Content That Delights
Dec 19, 2024 - Starttech Stories

The “Benefit of the Benefit” Holiday Recipe: Crafting Creative Content That Delights

At a recent Creatives & Conversions event, a brilliant copywriter introduced a framework that felt as magical as the holiday season: the “Benefit of the Benefit” approach.

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Early Adopters, and How They Shape Your Success
Dec 16, 2024 - Starttech Stories

Early Adopters, and How They Shape Your Success

Every great idea starts rough and unpolished—full of promise, sure, but far from perfect.

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Lessons from Wile E. Coyote: What startups can learn from cartoon failures
Nov 22, 2024 - Starttech Stories

Lessons from Wile E. Coyote: What startups can learn from cartoon failures

Wile E. Coyote’s blind determination and relentless failure, surprisingly mirror entrepreneurial challenges.

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