StarttechWrites
The Ultimate Guide to ChatGPT Models: Which One To Use?
OpenAI has rolled out several versions, each with its own strengths. So, which one should you use? Let’s break it down in a way that won’t put you to sleep.
A Toast to Knowledge: My Journey Through Wine Tasting with Ted
There are experiences that stick with you, like a well-aged wine. So here I am, pouring two words (or maybe a few more) about the unforgettable wine-tasting journey at Starttech Ventures with the one and only Ted Lelekas.If someone had told me a few weeks ago that I’d be spending my evenings swirling glasses, sniffing […]
Humor is a leadership hack—And you’re probably not using it.
Want to get people around you to become more engaged, inspired, and creative? Learn to laugh at work.
On change and how to avoid it
Let’s be honest with ourselves: Significant change hurts. How often do we plan change? Every month? Hardly. Whenever we feel like it? Not really. Most of us postpone it until a new year is about to start.
Automating Location Bid Adjustments in Google Ads with ChatGPT
In digital advertising, maximizing return on investment (ROI) requires optimizing ad spend across different locations. Some regions consistently generate high conversions, while others underperform.
Where should entrepreneurs look for their early adopters? A European challenge
It is no secret that early adopters actually shape a new product. Selecting the right early adopters significantly increases chances of success. Being that Europe has several very large markets, like Germany, France and Italy, European entrepreneurs often find it tempting to ‘test the waters’ locally and then try to ‘go international’. Much as it […]
The “Benefit of the Benefit” Holiday Recipe: Crafting Creative Content That Delights
At a recent Creatives & Conversions event, a brilliant copywriter introduced a framework that felt as magical as the holiday season: the “Benefit of the Benefit” approach.
Early Adopters, and How They Shape Your Success
Every great idea starts rough and unpolished—full of promise, sure, but far from perfect.
Lessons from Wile E. Coyote: What startups can learn from cartoon failures
Wile E. Coyote’s blind determination and relentless failure, surprisingly mirror entrepreneurial challenges.