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Product-Market fit and the risk of premature scaling

Product-market fit? Make sure there are customers that have the problem you’re aiming to solve, that they care to solve it and they’ll want your solution.
Product-Market fit and the risk of premature scaling was last modified: September 29th, 2020 by Konstantina Ferentinou
Product-Market fit and the risk of premature scaling was last modified: September 29th, 2020 by Starttech Ventures
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The secret to creating engaging content

We live in an age where in order to be successful with your startup, the first thing you have to do is not sell, but to create engaging content.
The secret to creating engaging content was last modified: February 13th, 2020 by Graham Wood
The secret to creating engaging content was last modified: February 13th, 2020 by Starttech Ventures
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Let’s talk about storytelling for startups

Whether we like it or not, we are all storytellers. True, some of us are better at it than others (including being liberal with the truth). But in the end, nothing beats a well-told, compelling story in tapping into our intrinsic emotions. That’s why storytelling for startups should be an essential part of any entrepreneur’s … Continue reading Let’s talk about storytelling for startups
Let’s talk about storytelling for startups was last modified: January 9th, 2020 by Graham Wood
Let’s talk about storytelling for startups was last modified: January 9th, 2020 by Starttech Ventures
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Super Bowl commercials vs lean marketing strategy

As far as lean marketing strategy goes, you can probably not get farther away from the whole concept than Super Bowl commercials. They are very antithesis of everything about lean.
Super Bowl commercials vs lean marketing strategy was last modified: January 7th, 2020 by Graham Wood
Super Bowl commercials vs lean marketing strategy was last modified: January 7th, 2020 by Starttech Ventures
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Why defying conventional wisdom is the secret to going global

Going global. You simply have to take the plunge. Make a leap of faith. Or in the words of Nike, Just Do it. Whatever the slogan, the sentiment is the same.
Why defying conventional wisdom is the secret to going global was last modified: January 7th, 2020 by Dimitris Tsingos
Why defying conventional wisdom is the secret to going global was last modified: January 7th, 2020 by Starttech Ventures
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Consider your business model first

As a startup, you may daily have good or horrible ideas, great visions, a strong sense of mission and commitment. And you’re working on your product. But what is your product, really? To understand that, let’s talk about business model considerations.
Consider your business model first was last modified: June 11th, 2020 by Panagiotis Sarantopoulos
Consider your business model first was last modified: June 11th, 2020 by Starttech Ventures
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Delphi for… Digital Disruption

Calling all growth hackers and digital marketers! Stop what you’re doing and listen. If it’s digital disruption you’re interested in, then you need to make a beeline for the Delphi Economic Forum this Saturday, March 3. Delphi for… Digital Disruption was last modified: January 8th, 2020 by Graham Wood
Delphi for… Digital Disruption was last modified: January 8th, 2020 by Graham Wood
Delphi for… Digital Disruption was last modified: January 8th, 2020 by Starttech Ventures
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Startup content marketing: create more, curate less

To create, or to curate? This is a common dilemma for thousands of founders, entrepreneurs and marketing professionals out there who are involved in startup content marketing. Why? Because as a startup, not only do you typically have limited time to spend on marketing as a whole, you also have limited human resources.
Startup content marketing: create more, curate less was last modified: January 7th, 2020 by Graham Wood
Startup content marketing: create more, curate less was last modified: January 7th, 2020 by Starttech Ventures
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Pitch perfect: what makes a great (and bad) startup pitch

You have your slick, edgy business cards with funky job titles. Your business plan is top notch. Pitch perfect: what makes a great (and bad) startup pitch was last modified: January 7th, 2020 by Graham Wood
Pitch perfect: what makes a great (and bad) startup pitch was last modified: January 7th, 2020 by Graham Wood
Pitch perfect: what makes a great (and bad) startup pitch was last modified: January 7th, 2020 by Starttech Ventures