growth marketing
Net revenue retention and how to get there
So, you’re running a SaaS startup that’s finally getting optimal net revenue retention? Your well-thought-out plan is the ultimate proof of that; or is it?
Vertical market strategy for startups: When and why
As a startup, whether or not you have a specific vertical market strategy will depend heavily on your business model – and business plan.
Startups and the age of hybrid marketing
Growth hackers, digital ninjas, social media gurus. Marketing is dead, long live hybrid marketing. Well, maybe that sounds a bit too dramatic for an ordinary Thursday, but on recent evidence it is not too wide of the mark.
Would the real growth hacking please stand up
Ever since Sean Ellis coined the term “Growth Hacker” back in 2010 the concept of growth hacking has become an important buzzword in the domain of digital marketing and startup growth strategies.
Do you have a growth mentality in your startup?
There is only a small percentage of startup founders and leaders who “invest” in a growth culture within their company.