As a startup, whether or not you have a specific vertical market strategy will depend heavily on your business model – and business plan.
Growth hackers, digital ninjas, social media gurus. Marketing is dead, long live hybrid marketing. Well, maybe that sounds a bit too dramatic for an ordinary Thursday, but on recent evidence it is not too wide of the mark.
Ever since Sean Ellis coined the term “Growth Hacker” back in 2010 the concept of growth hacking has become an important buzzword in the domain of digital marketing and startup growth strategies.
There is only a small percentage of startup founders and leaders who “invest” in a growth culture within their company.